Theater owners face real-life drama as 3-D roll-out coincides with economic crisis

Perhaps someone will one day make a movie about it: How theater owners, from mom-and-pop operations to big cinema chains, were caught up in an exciting, yet hair-raising adventure when groundbreaking technology swept their industry during the worst recession in decades. In Wisconsin, theater owners say digital film and the 3-D phenomenon has them scrambling to install new equipment — investing hundreds of thousands of dollars – in hopes of a happy ending.

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