Long before “climate change” and “global warming” were household terms, Milwaukee Sprayer Manufacturing Co. was designing and producing a product line that enables auto repair shops and other users of spray liquids to stop using hundreds of aerosol cans a year.
And that’s been a great selling point for the Menomonee Falls company since the 1970s, when the industrial world became aware of environmental concerns, such as the release of fluorocarbons from aerosol cans into the atmosphere.
Then came the Great Recession, and Milwaukee Sprayer’s top selling point has become, “Our products are saving customers significant amounts of money.” But it doesn’t hurt that there is a renewed emphasis these days on environmental concerns.